RESILIENCY IN ALL ENVIRONMENTS (NOT JUST THE LAST ONE)
How does Greenfield succeed in protecting its investors’ capital across market cycles?The answer lies in our core values: it is these that light the beacon that guides every investment and interaction:
Flexibility:to adapt investment decisions swiftly to shifting economic realities
Trust:founded upon openness, integrity, honesty and accountability at all times
Knowledge:fed by experience and insight
Discipline:the willingness to dig harder to find the best deal, the most promising property
Continuity:attract the best talent, respect it, and keep it
Diversity:from air cargo facilities to condos to hotels, the firm invests where the opportunities are, not where the crowd is
Cross-training:we build investors, not functionaries
Innovation:the returns are better outside of the box, and so is the view
Moderation:management of risk is the best protection for the long haul
Every organization should possess a "technology," its own unique competitive advantage. Ours is our continuity, and inherent in that, the quality of our people, the manner in which they are trained to be superior investors, and the integrity with which we do business; the best ideas and strategies follow.
Investing brings a steady diet of challenges and opportunities. Proactive, thoughtful consideration of those risks and rewards requires a unified team, leveraging diverse skills to collective victory.